Website Redesign ‘23
I designed 20+ web pages for a redesign effort in the latest branding campaign (2023). These early versions were an exciting collaboration, which played a crucial role in troubleshooting the site flow.
An incredible collaboration:
rebrand design team: Wooden Studios
photographer (Gabby portraits): Garen Barsegian
design for pages as shown: Tracey Edelstein
design and development: Brick Factory
current site design: Z1
Gabby rebrand
Website redesign from 2021-2023. This new branding was born from a photoshoot with Wendy Yalom during the pandemic (was shot over zoom). The freedom of this shoot inspired me to use these images in a way which broke off from what the wellness community was creating at the time. There was nothing “earth toned and neutral” about this shoot and so, this rebrand with Gabby confident at the forefront, uses a bold new logo to become the next phase of how Gabby was portrayed and broadened her audience base.
YouTube
Worked closely with the social media manager and the podcast producer to develop hundreds of YouTube thumbnails for this channel. YT subscription rate went from 109k- 263k while I was a team member. We used internal and independent YouTube consultants for best practices, cadence, video data, messaging and branding.
Social Media
I created social media posts that supported every step of our growth. Whether it was highlighting the latest podcast episode, promoting our largest acquisition funnel with lead magnets, generating awareness of time sensitive programs or just creating organic stories, these were an important part of our engagement strategy for acquisition and retention.
Social growth during my tenure at Gabby (‘18-’23):
Instagram 372K > 1.2m
Facebook: 393k > 822k
Twitter: 455k > 678k
YouTube: 103k > 263k
Email Campaigns
Collaborated with channel leads to create impactful email marketing campaigns. These designs are aways A/B tested, have clear CTA’s, optimized art and follow current branding guidelines. With a distribution list of over 350k subscribers*, our weekly correspondence involved our audience with news of podcasts, newsletters and subscription memberships. Recipient engagement with these campaigns were carefully scrutinized, yielding to favorable open rates.
*grew 150k during my tenure
Ads
Shown: just a few of hundreds of ads created for our media buyers to distribute and create lead generation for our products. All ads performance were analyzed with data, A/B tested and ran on specific social channels.
SMS Campaigns
Proven to add value to our marketing objectives, we used SMS to advantageously share programming by calling attention to promotions, memberships and urgency messaging around our digital products.